The recent release of Facebook Connect for iPhone will have massive implications for the iPhone application platform. Developers can now easily add social features to their iPhone applications, allowing them to create a real community within their apps – which in turn results in more engaged users. As Facebook Connect applications become used more often, the business models best suited to them may shift; in addition, Facebook Connect enables valuable new marketing channels for apps within Facebook itself, at a point in the AppStore’s evolution where marketing is increasingly essential.
Pinch Media is watching all the developments very carefully and will continue to provide developers with the best possible advice as we learn it – but we’re also launching new reports to allow developers to gain more direct insight into their applications’ audience. Starting today, a new Pinch Analytics client entered alpha testing, which provides developers using Facebook Connect for iPhone with age and gender demographics – one of our most requested features.
Gender demographics are simple, yet powerful – for any standard time period, from a single day to your application’s entire lifetime, instantly see what the breakdown between male and female usage is, for a variety of metrics.
Age demographics are similarly rich – divided into ten different standard buckets. With Pinch Analytics, you can now understand what your audience is like and how it changes over time, in order to provide optimized experiences and content and keep your users coming back to your apps.
Additional reporting options are already under development and will be released in the near future.
Pinch Media is the only iPhone analytics company to offer demographic reporting, along with a wide variety of other custom features and insights. To start receiving demographic reports – along with Pinch Media’s dozens of other reporting options – register for Pinch Media, create an application, and see the ‘join demographic beta’ link in the analytics sidebar. We look forward to seeing your Facebook Connect applications in the near future!
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