Happy Canada Day! In honor of my lovely northern motherland, and to commemorate Pinch Media’s three months as a company (first quarterversary?), we’ve rolled out some new features today to Pinch Analytics. Now applications that are requesting user location can now see reports on application activity by country, by region, and by nearest city. At each of these geographic levels, our Pinch Analytics code makes data available on unique users, number of application sessions, average time spent per user, average time spent per session, and the number of sessions per user. What’s a region, you might ask? Well, if we were America-centric, we might call it ‘by state’. However, we know developers and their users come from all over the world, and our reporting works worldwide. Provinces in Canada, oblasts in Russia, régions in France - you name it, we can report on it. (Our city database is worldwide, too.)

Why is this important? iPhone development is a business, and part of running a business is knowing where to focus - especially if you’re taking advantage of the iPhone’s built-in location frameworks to provide people information about the world around them. What areas should you focus on next? What languages should you translate your content into? Pinch Analytics’ location-based reporting can help with these questions. And like all features of Pinch Analytics, location-based reporting is absolutely free.

The location-based reporting features of Pinch Analytics follow the strict privacy guidelines set for the iPhone platform as a whole - they’re completely optional, require explicit user opt-in, and no personally identifiable information is collected. If you’ve got any further questions about the Pinch Analytics platform, please leave a comment or get in touch.