It’s been a great day at Pinch Media. Not only have we seen a lot of developers’ hard work come to fruition with the launch of the AppStore, we released just a first taste of data - really, just a smidgen of what’s to come, and it met with an extremely favorable response. (We aim to please - subscribe to the Pinch Media blog, and we’ll do our best to keep you informed on a regular basis.) And now I’m pleased to announce that we’re ending the day by rolling out some new features. Jesse Rohland and Rob Marini have just deployed a new version of the Pinch Analytics library and the Pinch Media developer site.

There’s a lot in this release, but the feature we’re proudest of (and the feature developers requested the most) is customizable, flexible action tracking. Is there something within your application that’s important to you? Now you can use the Pinch Analytics library to measure it, whatever it is. And we’re not just talking ‘number of actions’ here - this is more than some simple counter. Length of actions can be measured as well - so not only can you tell that the ‘Hello world!’ button was pressed 2,132 times, you can tell that it takes your users an average of 3 minutes and 13 seconds to complete level 1. There’s really not much you can’t measure, because we’re not limiting action tracking to a counter or a length of time - we can also tell you how many unique users experienced an event (pressed a button, completed an action, you name it), the number of application sessions that contained an event, and several other metrics.

Now that this is released and added to the rest of Pinch Analytics’ rich feature set, we think we’ve got an incredible toolset for the optimization of your iPhone application business. Want to understand just what features your users use the most (or the least), so you can focus on these areas? Need to know how fast your users are progressing through your game, or worried you’ve made a level too hard to get through? Need to see how many page views your application’s generating per session? There’s nearly an infinite number of ways this could be used - in combination with your skills as a developer - to make your iPhone application better and delight your users. And it’s all done using an extremely small memory footprint, without any clunky overhead. (To get started, just log in or register here. It’s free.)

Pinch Media’s sole goal is to help developers establish and grow their own independent businesses - and that’s behind every decision we make and every feature we put out there. If you’re a developer, and you need something, please get in touch - we’re proud of Pinch Analytics, but we think we can make it even better, and we always love hearing ideas for entirely new product and services.