iPhone application price distribution

UPDATE 7/11/08: The launch date +1 data is out - up to 652 applications! See our latest blog post for the details and an updated chart. There’s more data coming in the days and weeks, but we won’t be adding it to old posts - so be sure to subscribe to our blog!

On AppStore launch, Pinch Media counted 552 applications - 417 of them paid, 135 of them free. (EDIT: Things are moving - we’re up to 559 applications at 7:00 PM EDT, 421 paid / 138 free. More data tomorrow.) Paid applications ranged in price from $0.99 to $69.99, with the most common price points being $0.99 (85 applications), $9.99 (82 applications), and $4.99 (62 applications). We’ve put together a bar graph of iPhone application price distribution, below.

iPhone Application Price Distribution

Pinch Media is dedicated to helping iPhone developers establish and grow their businesses. In addition to our free tools, we also distribute data about the iPhone marketplace. Subscribe to our blog for more updates on the evolution of the iPhone marketplace in the weeks ahead.

12 Comments

  1. Posted July 10, 2008 at 10:20 am | Permalink

    Greg - nice sleuthing there. This is great data and I hope you’ll keep it up-to-date. This is a useful resource for developers looking at pricing.

  2. Posted July 10, 2008 at 1:55 pm | Permalink

    Greg, fascinating to see this data. Looks like people are trying to capture as much marketshare as possible early on.

  3. Mark
    Posted July 10, 2008 at 2:32 pm | Permalink

    Is there an rss feed of the iphone apps available on the store?

  4. Vincent
    Posted July 10, 2008 at 6:40 pm | Permalink

    It seems like the prices are changing over time. Some applications were Free and are now paying.

  5. Hawke
    Posted July 10, 2008 at 6:47 pm | Permalink

    What app is $69.99?

  6. Posted July 10, 2008 at 6:47 pm | Permalink

    Vincent - I can imagine prices will shift over time, both up and down. We’ll be watching closely to report on interesting trends and how the market evolves - stay tuned!

  7. Posted July 10, 2008 at 6:51 pm | Permalink

    ForeFlight Mobile is the $69.99 application. It’s an application targeted at pilots and provides weather and airport information and more.

    http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=283512699

  8. Kendall
    Posted July 10, 2008 at 7:44 pm | Permalink

    Very interesting, I was going to try gathering similar data myself.

  9. Posted July 10, 2008 at 11:34 pm | Permalink

    Thanks for gathering the data! I think another interesting way to plot the data would be a pie chart, since the ‘0′ data point is a singularity, and it makes it hard to compare, say ‘free’ vs ‘0-5′ vs ‘5-10′ etc… Just my 2 cents!

  10. justin
    Posted July 11, 2008 at 2:47 am | Permalink

    The chart shows 69 as the highest, but I did see one that is 79. Look at LionClock. Short description….. “Easily keep track of time you spend on different projects”

  11. Posted July 11, 2008 at 2:50 am | Permalink

    Yes indeed, Justin - added tonight, after we made this chart. Fresh data tomorrow. :)

  12. Posted July 11, 2008 at 4:54 am | Permalink

    You should be able to pay to get an iPhone unlocked so that people who spend 6 months in Europe and 6 months in the US can change their SIM to a local SIM. Roaming rates are ok for holidays but not for 6 months.

23 Trackbacks

  1. By iPhone App Store Has Launched (Updated) on July 10, 2008 at 9:58 am

    [...] to Pinch Media, the App Store had 552 applications at launch. 135 of these apps are free, while the remaining 417 [...]

  2. [...] with 522 applications debuting at the store today (135 of them free, 417 of them paid) it would seem to be just that. It’s [...]

  3. [...] to Pinch Media, the App Store had 552 applications at launch. 135 of these apps are free, while the remaining 417 [...]

  4. [...] Bar graph and details at http://www.pinchmedia.com/iphone-application-price-distribution/ [...]

  5. [...] to Pinch Media, the App Store had 552 applications at launch. 135 of these apps are free, while the remaining 417 [...]

  6. By Apple’s App Store Launches - BuzzYA! on July 10, 2008 at 1:59 pm

    [...] Apple has released a new version of iTunes, which includes the long-awaited App Store. According to Pinch Media, there are currently 552 application available in the store. More than 25% of the apps are [...]

  7. By AppStore Statistics | Apple iPhone School on July 10, 2008 at 2:16 pm

    [...] out the original article HERE. addthis_url = location.href; addthis_title = document.title; addthis_pub = [...]

  8. [...] Pinch Mediaによると、App Storeはローンチ時は552ものアプリケーションがあったという。そのうち135のアプリは無料で提供されており、残り417件は大体$0.99 から$69.99辺りの価格で販売。がそのほとんどは$0.99 から $9.99ぐらいのもの。 [...]

  9. [...] [USA Today] [Pinch Media] [...]

  10. [...] as applications, most for $0.99 (I just bought Heart of Darkness, for example). According to Pinch Media, the App Store had 552 applications at launch. 135 of these apps are free, while the remaining 417 [...]

  11. By The iPhone App Store | gordonbowman.com on July 10, 2008 at 6:29 pm

    [...] An interesting statistic is that the iPhone App store had 552 applications at launch, with 135 (or 25%) of them being free.  Details and a graph here. [...]

  12. [...] of the apps available today through the App Store are either free or less than $5, according to an analysis of 552 applications performed by [...]

  13. By Appstore Analysis » iModZone on July 10, 2008 at 11:18 pm

    [...] Bar graph and details at http://www.pinchmedia.com/iphone-application-price-distribution/ [...]

  14. [...] Preise und Statistiken Von pinchmedia gibt es eine schöne Grafik zur Aufteilung der im AppStore veranschlagten Preise. Von 559 [...]

  15. [...] Pinch Media, ein Unternehmen, das iPhone-Entwickler unterstützt, hat sich den App Store genauer angeschjaut: Zum Start des App Stores bot der Store 552 Applikationen an, darunter 135 kostenlose. Interessant ist das von Pinch Media erstellte Diagramm, das die Preisgestaltung im App Store zeigt: Der Großteil der 417 kostenpflichtigen Programme kostet weniger als drei Dollar, nur Ausnahmen springen über die Zehn-Dollar-Hürde. Das teuerste Programm kostet knapp 70 Dollar. Info: Pinch Media [...]

  16. [...] un analisi condotta da PinchMedia, circa il 70% delle applicazioni disponibili sull’AppStore sono [...]

  17. By düğümküme » iPhone Pazar Yeri Açıldı on July 11, 2008 at 12:26 pm

    [...] Pinch Media iPhone uygulamaları istatistklerine göre fiyat dağılımı. [...]

  18. By Das iPhone 3G im Praxistest | Mr. Gadget on July 11, 2008 at 6:09 pm

    [...] Airport-Informationen abrufen können. Eine Verteilung der Preise kann man dem oben stehenden Chart [...]

  19. [...] there’s looking at everyone else out there. Pinch Media has a nice graph of the price distribution of iPhone applications on launch day and an associated write-up. There’s a lot of activity in the $0 to $4.99 area - and if this [...]

  20. [...] и сомневаться не приходится. Очень вкусную статистику собрали Pinch Media. Оказывается на момент запуска были доступны 552 [...]

  21. [...] Media just released an initial price distribution chart for the initial 500 or so iPhone apps in the App [...]

  22. [...] But with the caveat that if your app is good enough people will be price insensitive. Below is the price distribution of iPhone apps the day of launch, for comparison [...]

  23. [...] 他の価格帯は99セントまたは$9.99へとシフトしてきており、音楽と同じく一番人気は99セントであることを暗示している。しかし、良くできたアプリであれば人は価格に無頓着になる、という知らせでもある。iPhoneアプリの公開当日の価格分布を下に貼ったので比べてみてほしい。 [...]

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