Fresh pricing data from Pinch Media

Apple’s been busily adding applications to the AppStore overnight – we’re up to 652 of them as of 9:00 AM EDT this morning, exactly 100 more than yesterday. (Interesting coincidence – I wonder if Apple’s going to release 100 a day for a while?) Of these applications, 502 (77%) are paid and 150 (33%) are free. The most common price point is still free, although $0.99 (with 124 apps) is now pulling away from $9.99 (with 98 apps). The next most popular pricing point remains $4.99, with 71 apps. Here’s Pinch Media’s iPhone Application Pricing Distribution chart, updated with fresh data:

A few more observations on pricing:

• the $69.99 ForeFlight preflight planner is no longer the most expensive application in the AppStore – it’s been replaced by a time-tracking application called LionClock Plus, which goes for $79.99. (Sorry, Tyson, I know you were enjoying the attention.)
• from Pinch Media headquarters, anyway, it looks like the on-phone download figures have been removed – I’m seeing ‘0 downloads’ for every app. This is unfortunate, because developers were using them to estimate sales, and it would’ve been useful data for price point optimization – but with media outlets starting to backward engineer revenues from it, I’m not so surprised it’s gone.
• a select group of developers still know almost precisely how many downloads and sales they’re getting – the developers who installed Pinch Media’s Pinch Analytics code before submitting their applications to Apple. It’s running right now on several AppStore applications, reporting back first-time users, sales estimates, session data – everything these developers need to optimize and improve their applications. (And as of yesterday, it can do even more.) Many developers we talked to prior to AppStore launch were worried about Apple’s approval process – and believe me, we understand – but we’re happy to report our code checked out fine.

Pinch Media will be releasing more data later in the day – subscribe to our blog so you don’t miss out. (Anything in particular you’d like to see?) And enjoy your 3G iPhones! I’ll be picking my own up just as soon as I can.

This entry was posted on Friday, July 11th, 2008 at 9:35 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.