Comments on: Three-quarters of iPhone / iPod Touch owners use apps

By: jon bradford

jon bradford — Fri, 10 Apr 2009 14:21:23 +0000

I agree with Jonathan W – what I find incredible about this fact is that 1 in 4 iPhone users have not downloaded an app – that’s a lot of technology going unused – and possibly the reason why Apple need to broaden their offering to include an iPhone Nano for the less tech savvy.

By: greg

greg — Tue, 07 Apr 2009 21:07:56 +0000

Jonathan –

We see the majority of iPhone / iPod Touch users coming from the US, but it’s less than 75%. So that’s less than 17MM – although well over 10MM.

The figures include iPhones and iPod Touches – they haven’t been split out.

I thought 75% was pretty damn high myself, given the typical usage you see of smartphone features – often the more advanced features of the phone get used by <20% of users. I bet at 75%, that’s probably a greater percentage than users who listen to music or use maps – it’s probably up there with sending text messages or using the camera.

As for reach, well, let’s just say we’re gradually getting closer to a complete set.

By: Jonathan W

Jonathan W — Tue, 07 Apr 2009 20:45:03 +0000

Greg,
Thanks for posting this. So let me get these number straight.
- 30M devices worldwide
- 23M devices running apps

- 22.5M devices in the US
- therefore ~ 17M US iPhones running apps?

Regarding your conclusion that 3/4 of users use apps. Is that higher or lower than you would have guessed?

To me, it’s surprisingly low – especially with the attention that Apple’s TV ads put on the app store: “Yeah, there’s an app for that”

The thought of not using apps is kind of depressing..it would be like buying a computer and not hooking it up to the internet. This could almost be a headline itself: 25% of iphone users have NEVER installed an app!

I would love to know Pinch Media’s reach numbers — How many unique ids have you guys seen and what % is that of the 23M phones running apps?