Earlier this year in March, we announced that Pinch was testing out a new demographics reporting client for mobile applications that would provide developers using Facebook Connect for iPhone with age and gender demographics – one of our most requested features. We are pleased to announce that the client went fully live today; now, developers will be able to see the age and gender make-up of the user base on their mobile applications, for any time period, sliced across a variety of metrics. This new addition to Pinch Analytics provides yet another avenue for developers to understand their audience and track changes over time, in order to provide optimized experiences / content and create a loyal user contingent.
Facebook Connect for iPhone will continue to revolutionize the iPhone application platform, as developers will be able to create communities and engage users for longer periods of time. Facebook Connect will also open new possibilities for marketing iPhone applications within Facebook itself. Pinch Media is watching all these developments very carefully, and will be launching new reports to help developers gain even more insight into their audience.
Pinch Media is the only iPhone analytics company to offer demographic reporting for mobile applications, along with a wide variety of other custom features and insights. To start receiving demographic reports for your mobile app – along with Pinch Media’s dozens of other reporting options – register for a Pinch Media account.
– Katherine Pan