Comments on: ‘AppStore Secrets’ http://www.pinchmedia.com/blog/appstore-secrets/ Just another WordPress weblog Mon, 14 Dec 2009 07:06:18 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: The Secrets Of The IPhone App Store « TechPulse 360 http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1244 The Secrets Of The IPhone App Store « TechPulse 360 Fri, 27 Feb 2009 17:02:51 +0000 http://www.pinchmedia.com/?p=49#comment-1244 [...] to a presentation recently posted on the company’s Web site, an application that appears on the App Store’s [...] [...] to a presentation recently posted on the company’s Web site, an application that appears on the App Store’s [...]

]]> By: MobileSand - Amit Jain's Blog http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1234 MobileSand - Amit Jain's Blog Thu, 26 Feb 2009 22:22:10 +0000 http://www.pinchmedia.com/?p=49#comment-1234 <strong>Android Market’s Return Policy Will Discourage Developers...</strong> Looks like Android team did not see PinchMedia’s presentation on “iPhone AppStore Secrets” before publishing Android Market Business and Program Policies that allow buyers to return an app within 24 hours of purchase!  PinchMedia is..... Android Market’s Return Policy Will Discourage Developers…

Looks like Android team did not see PinchMedia’s presentation on “iPhone AppStore Secrets” before publishing Android Market Business and Program Policies that allow buyers to return an app within 24 hours of purchase! 
PinchMedia is…..

]]> By: Amit http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1233 Amit Thu, 26 Feb 2009 22:17:29 +0000 http://www.pinchmedia.com/?p=49#comment-1233 Can you share any data on the average amount of time that an iPhone user spends interacting with apps (free or paid)? Can you share any data on the average amount of time that an iPhone user spends interacting with apps (free or paid)?

]]> By: Cogblog » Blog Archive » iPhone Paid vs. Free Debate http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1229 Cogblog » Blog Archive » iPhone Paid vs. Free Debate Thu, 26 Feb 2009 03:33:53 +0000 http://www.pinchmedia.com/?p=49#comment-1229 [...] of people in the blogosphere talking about Greg Yardley’s analysis that it doesn’t make sense to give your app away for free on the iPhone because the economics of paid are better.  Couple of points he didn’t make in [...] [...] of people in the blogosphere talking about Greg Yardley’s analysis that it doesn’t make sense to give your app away for free on the iPhone because the economics of paid are better.  Couple of points he didn’t make in [...]

]]> By: Publicis Digital » Blog Archive » Price elasticity of iPhone applications http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1221 Publicis Digital » Blog Archive » Price elasticity of iPhone applications Wed, 25 Feb 2009 00:14:19 +0000 http://www.pinchmedia.com/?p=49#comment-1221 [...] Media, an application analytics company, recently released an aggregated download report from over 30 million application downloads. I used two sets of data from their publicly available [...] [...] Media, an application analytics company, recently released an aggregated download report from over 30 million application downloads. I used two sets of data from their publicly available [...]

]]> By: How elastic are iPhone applications? http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1220 How elastic are iPhone applications? Wed, 25 Feb 2009 00:02:38 +0000 http://www.pinchmedia.com/?p=49#comment-1220 [...] Media, an application analytics company, recently released an aggregated download report from over 30 million application downloads. I used two sets of data from their publicly available [...] [...] Media, an application analytics company, recently released an aggregated download report from over 30 million application downloads. I used two sets of data from their publicly available [...]

]]> By: Stephen@brownianM http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1175 Stephen@brownianM Sun, 22 Feb 2009 01:41:08 +0000 http://www.pinchmedia.com/?p=49#comment-1175 Great - Thanks Josh! Great – Thanks Josh!

]]> By: Joshua Reich http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1174 Joshua Reich Sat, 21 Feb 2009 18:04:09 +0000 http://www.pinchmedia.com/?p=49#comment-1174 Stephen, Thanks for your comment. You bring up a very valid point - free applications are not the same as paid applications. Thus for our analysis, we primarily focused on examining situations where an application changed its price. By holding the type of application constant we sought to determine the effect of price on distribution. We then were able to cross check this data against data for free vs. paid applications overall to minimize the confounding effects of application type, ranking in lists, launch date, etc. The ultimate goal is to put together a price elasticity curve so that we can better help developers optimize the pricing of their applications. However, before we share this data with the public we want to get a better sense of other factors at play. Josh Stephen,

Thanks for your comment. You bring up a very valid point – free applications are not the same as paid applications. Thus for our analysis, we primarily focused on examining situations where an application changed its price. By holding the type of application constant we sought to determine the effect of price on distribution. We then were able to cross check this data against data for free vs. paid applications overall to minimize the confounding effects of application type, ranking in lists, launch date, etc.

The ultimate goal is to put together a price elasticity curve so that we can better help developers optimize the pricing of their applications. However, before we share this data with the public we want to get a better sense of other factors at play.

Josh

]]> By: Are You Still Using Your iPhone Apps? | iPhone, The Blog http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1173 Are You Still Using Your iPhone Apps? | iPhone, The Blog Sat, 21 Feb 2009 17:07:12 +0000 http://www.pinchmedia.com/?p=49#comment-1173 [...] Pinch Media, who provide metrics/analytics for iPhone users recently gave a presentation on “AppStore Secrets” that highlighted what they’re seeing in terms of free vs. ad supported vs. paid, and usage patterns over time. They try to provide developers with some useful number crunching on how and when to determine if their application is “sticky” and modulate price and ad support, but they also show some things that are interesting from the user perspective: [...] [...] Pinch Media, who provide metrics/analytics for iPhone users recently gave a presentation on “AppStore Secrets” that highlighted what they’re seeing in terms of free vs. ad supported vs. paid, and usage patterns over time. They try to provide developers with some useful number crunching on how and when to determine if their application is “sticky” and modulate price and ad support, but they also show some things that are interesting from the user perspective: [...]

]]> By: App Store grows, but apps are seldom used | Ramblings http://www.pinchmedia.com/blog/appstore-secrets/comment-page-1/#comment-1301 App Store grows, but apps are seldom used | Ramblings Sat, 21 Feb 2009 12:33:42 +0000 http://www.pinchmedia.com/?p=49#comment-1301 [...] least that’s the conclusion from data collected by Pinch Media, a company that helps developers track the use of their iPhone [...] [...] least that’s the conclusion from data collected by Pinch Media, a company that helps developers track the use of their iPhone [...]

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